Reporting from International Media Conference, Berlin

Easy-to-read report
Thursday March 17, 2011

9:40
Journalists from IIJ are reporting at the conference. (I’ll also copy and paste some tweets from friends and other people’s tweets.)
9:41
The International Media Conference is about the power of using media to extend classrooms or in other words, enhance education around the world.

9:42
What are your thoughts when you hear this? (Newspapers, radio and TV to not only inform but also teach? 😀
9:44
Welcome speeches from Dr. Roland Gerschermann from Newspapers called F.A.Z, Dr. Gunther Taube from GIZ organization & Dr. Manfred Konukiewitz from BMZ (head of the Infrastructure Division in the German Federal Ministry for Economic Cooperation and Development)….
9:46
They talked about the media role in education and what other media around the world are doing in relation to that. Dr. Manfred Lonukiewitz also says that education matters and media requires an educated audience.
9:46
“Education strengthens the individuals so that they can strengthen society in return.
9:47
(Tweets from @iij2011 or #iij11 )
Where infrastructure is weak, media provide the gateway.
9:52
@Nonformality : “Success should not be measured by tests or grades, but by values and attitudes.” Rosa-Maria Torres del Castillo being introduced.
9:53
Rosa-MarĂ­a Torres del Castillo, educationist and linguist speaks about the media role in education. (from Chile)
9:55
“Role of education is building citizens not making people pass tests.”
9:55
She mentioned Japan’s recent disaster.
9:58
It’s common that (people think) education is all about schools. Time to rethink. #Rosa Maria
10:00
Follow tweets from IIJ journalists who are a big part of the event.www.twitter.com/iij2011
10:01
Look at what other people tweet about the conference, the speakers’ speeches at the event.
http://twitter.com/#!/search/%23iij11
10:09
“Education prepares people for life not only for work.”
10:09
“The school system is not the only education and learning system.”
10:10
“It’s not about how much money is spent on education but how it is spent.”
10:10
“The mission of education is building citizens able and willing to engage in active citizenship.”
10:10
“A policy that cannot be implemented is not a good policy to begin with.” #iij11
10:11
“The digital divide is just one of the gaps in education.” #iij11
10:18
Sorry for the twitter link about. http://twitter.com/search/%23iij11
10:26
http://mediaconference-iij.de/: Video live stream of speaker Rosa-Maria. Well said words: Is education now just about passing tests?
10:26
Apology: live stream video will move on quickly. But the time you click on it, another one goes on. Will provide another link to that later.
10:27
One of the institutions people find trustworthy is the school even when quality is poor #iij11
10:30
Policy failed to reform education from the top; time for citizens to revolutionise education from the bottom. Media is part of that! #iij11
10:36
Gerrit Beger, Chief of Youth Section, UNICEF Innovations, USA, is now speaking.
10:55
Gerit Berger now speaking about a streetmap project in Kibera, a slum in Nairobi, Kenya. #iij11
11:47
Gerrit Berger: “Jumpting the gap using the new media is only coming up which is not a silver bullet.”
11:47
Gerit Beger***
11:48
Panel discussion is now begin, Werner d’Inka, Member of the Board of Editor-in-Chief, Frankfurter Allgemeine Zeitung, speaking.
11:50
Werner D’Inka
Member of the Board of Editors-in-Chief of
Frankfurter Allgemeine Zeitung
Ajoa Yeboah-Afari
Chairperson of the Editors Forum Ghana and
coordinator of the Ghana Media Standards Improvement Project
Ghana
Dr. Ramamurthy Sreedher
Director of the Commonwealth Educational Media Centre for Asia
CEMCA
India
Dr. Aralynn Abare McMane
Executive Director, Young Readership Development
World Association of Newspapers and News Publishers WAN-IFRA
France
Rayhana Rassool
Regional Programmes
Soul City Institute for Health and Development Communication
South Africa
Rosa-MarĂ­a Torres del Castillo
Director of Instituto Fronesis
Ecuador
11:50
Ajoa :newspapers helping teachers do their work in Ghana.#iij11
11:50
Christina Stucky asks a key question: “What’s in it for the media?” – Panel on the media’s role in education #iij11http://t.co/sVDKIvd
11:52
@officialregs: Can the fact that pupils in elementary schools can’t read properly be changed with newspaper? #iij11
11:53
Rama Sreedher: Radio does 75% of teaching in India. #iij11
11:53
Ajoa Yeboah-Afari (Ghana) said: It turns out a university student who was lack of textbook, gain benefit from reading an ICT page.
11:53
Werner D’linka:Newspapers integrated in day to day school work#iij11
12:25
“educate people on educational issues” Rosa-Maria Torres #iij11 #panel
12:26
Aralynn Abare McMane (WAN-IFRA): Teachers are like editors, they see what ideas can fits. #iij11
12:26
Sreedher:Radio does 75% of teaching in India. #iij11
12:26
Ajoa Yeboah-Afari (Ghana) said: It turns out a university student who lacks textbooks, gains benefits from reading an ICT page. #iij11
12:27
@nonformality : Panel reflects on experience of media organisations as educators, so far. What about media technologies as tools for learning? #iij11
12:27
Question? What about training opportunities for journalists in media educatiion? #iij11
12:28
Rayhana Rasool (Soul City): It’s start with mentality to decide whether an issue is important or not. #iij11
12:28
Audience question: Before we talk about media educating others, shouldn’t we talk about media being educated?! #iij11
12:28
Ajoa Yeboah-Afari: In Ghana 16 media houses arranged joint education programs for journalists #iij11
12:28
@officialregs: People in media have to be educated first before they will be able to educate readers/listeners #iij11 I totally agree!
12:29
Education is under valued. Journalists need to specialise in Education Reporting #iij11
12:29
Rosa Maria: Journalist who are not good in any field but sent to cover education, then education is undervalued. #iij11
12:29
It never works going directly to the boss when you want to change something #iij11
12:29
Thomas Röhlinger, Radijojo (http://www.radijojo.de/): What about the commercial aspects and non-commercial education programmes? #iij11
12:30
@officialregs: Parents don’t generally participate in decisions regarding education. Education should learn from economy #iij11
12:30
@officialregs: And for economy: Listen to your customers! #iij11 Rosa-Maria Torres!
12:31
Rosa Maria: Parents are not involved in the school system. They are viewed as person invited in meetings,money & receive complaints #iij11
12:31
Rosa: The fact is, who had the power today, is who determine the content of education #iij11
12:31
Werner D’Inka on the content question: We work with young adults and ask them which content is interesting for them in our projects. #iij11
12:31
Rayhana: journalism is about capability & credibility of process #iij11
12:31
Learners are involved in content formulation and generation: D’Inka #iij11
1:09
Rosa MarĂ­a: Life long learning is from birth to death. The most important learning period is early childhood. Concentrate on this! #iij11
1:09
Rosa: you have to deal with parents in order to get the children, that’s work in the family as a whole. #iij11
1:10
Radio Jojo:empower children to use media as a tool to solve their problems #iij11
1:10
The lively discussion is over now, hope everybody following can have better outlook #iij1