Now when we talk about social media in Cambodia, Facebook always comes at the top, followed by Twitter and recently Google Plus. The current number of Cambodian Facebooks has surpassed a half million according to Social Bakers website. What is even more reliable in terms of the exact number of Facebookers in Cambodia is the Facebook itself. Just about 5% of the total population: 15 million, eh?
And, We Are Social has some interesting graphic about social media and mobile use in Cambodia.
It is now clear to me and others that organizations or businesses should commit the necessary resources to build their social media fan base and interact with them more. Generally, Facebook allows you to pay for their ads space. $200 a month is an average amount put into Facebook advertisements, not to mention some amount of time spent by a few employees to post information and interact with fans. Anyway, paying for Facebook ads isn’t the only way to increase fans and engage youth in your campaigns. Think harder, or post questions/comments here.
In all seriousness, Facebook is a must for some big shots like the US Embassy. They started the Facebook page and Twitter about the same time, back in 2009. You can read more to find out about the US Embassy’s social media: the interview between Michelle Bennette and Simon Oliver.
I particularly like the way the US State Department as well as a big shot like UNICEF has realized the value of building social media to reach out to young Cambodians out there. I have seen an interest among other businesses and organizations in tapping into social media. However, a few others are still reluctant to recognize the full potential of this tool. Wait until others get their trophy first!
I heard when Hilary Clinton was appointed by President Barack Obama, she had been seen as a strong advocate for social media to be used by the State Department. This field trip to the US Mercy Ship via a helicopter provided by the US Embassy back in August 2012 was one of their strategic approaches to get closer to bloggers and therefore appeal to the bloggers’ fans.
Tharum Bun has scribbled down his helicopter ride experience.
US Embassy Facebook Page and Twitter
Indian Embassy Facebook Page
UK Embassy Facebook Page
Unicef Facebook Page